"A Higher Level of Hospitality"

  • Nourison’s ability to take a classic pattern and add subtle dimension with their detailed Hand-Carving techniques – brought richness and a sense of the unexpected to the look and feel of our hospitality project.

    ~ Aliya Khan
    Starwood Hotels and Resorts
  • Working with the Nourison team has been an outstanding experience. The custom designing & strike off process has been seamless. Their attention to design detail is unparalleled to leading manufactures in the hospitality industry. The quality of their product tied with their competitive pricing really makes using them a win win not only for us the design firm but for our clients. Their manufacturing capabilities allow the designer to step outside of the box when creating a custom product. Nourison defines luxury when it comes to Axminster carpet.

    ~ Alicia Cannon
    Principal for AJC Design
  • Nourison has the most educated, talented & knowledgeable in house carpet designers that contribute to the success of each & everyone of our projects & makes the process seamless from initial design vision to final installation. The level of renderings, seaming diagrams, flooded plans, extents drawings, in house take offs & quantity calculations are the best offerings in the industry & why Nourison is our preferred carpet vendor.

    ~ Diana Jonason
    Senior Studio Design Associate, C2 Limited Design Associates

Benefits of Wool

CRI Green Label Plus™

Nourison’s Color-mAX™ Axminster and other woolen broadloom and area rug products are certified Green Label Plus™, upholding Environmental Protection Agency qualifications to rank among the lowest emitters of VOCs.

Unlike petroleum-based synthetics, wool is a renewable resource that is biodegradeable and energy efficient. Sheep raised for wool are among the best cared-for livestock in the world. Where sheep herding is a way of life, the natural wool is harvested and processed with pride.

Wool can be produced with about 1/8th of the energy required for nylon. Its carbon footprint is barely discernible. The main source of energy is sunlight to grow the grass that feeds the sheep. Wool retains its good looks longer, reducing the need for replacement. When disposed of properly, it is totally biodegradable and enriches the earth with essential plant nutrients. Even in a landfill, it will decompose without harmful residues.

In cold weather, wool carpet reduces energy requirements by preventing heat loss; in warm weather, it prevents heat rising through the floor to help keep rooms cool and comfortable. Chemical emissions from carpet cleaning are up to 5 times lower than hard floors.
A natural air filter!

Wool fiber binds pollutant gases within its structure, and can purify indoor air for up to 30 years. Studies have shown that wool carpets reduce formaldehyde, absorb sulphur dioxide, and have a high removal rate of nitrogen dioxide. For so many reasons, wool is a conscientious choice that upholds the most stringent commercial and hospitality industry standards.

LEED Compliant


Color-mAX™ Axminster carpets, and other Nourison products which feature Wool: Clean Air Certified, qualify for one LEED credit in the IEQ Credit 4.3: Low Emitting Materials-Flooring Systems category for all U.S. Green Building Council LEED projects.

Nourison Axminster Advantages

  • Floorplan-inspired layouts for higher practicality at lower cost
  • Ultra plush, 3-ply yarns create denser pile and superior clarity
  • 16 Colors per design, twice that of traditional Axminster
  • Electronic Jacquard with unlimited pattern repeat, minimal seaming
  • Premium quality blend: 80% premium wool/20% nylon
  • Signature abrash dying techniques
  • Hand-carved finishing capabilities for dimensional design depth
  • Minimums as low as 40 square yards (with Redi–Weave ™)